Local Food Procurement Promotion Strategies -Myassignmenthelp.Com

Question: Discuss About The Local Food Procurement Promotion Strategies? Answer: Introducation Every organization needs to understand the role and importance of promotion and schemes for enhancing the customer and performance of the business. Different promotional plans and schemes are adopted by the organizations for attracting the customers towards the products or services offered. Promotion and schemes act as the voice of the business which promotes the message of the brand among the customers and potential customers. There are various benefits attached to the use of effective promotions and schemes. These benefits contribute towards the performance of the business (Jin-Woo, et. al., 2013). Pizza club is using numerous promotion and schemes for attracting the customers. Quality pizzas are offered by Pizza Club to its customers for enhancing their satisfaction level. Pizza Club is one of the branches of Pakuranga Pizza which is located in Auckland CBD. Different deals are being offered by it on different occasions or regular periods for meeting the expectations of the custom ers. This project will develop knowledge regarding the different deals or schemed which are being offered by Pizza Club to its customers and potential customers. This project will provide knowledge regarding the importance of promotion and schemes in shaping the performance of the business. Various approaches have been mentioned which will be put to use for accumulating required data. Project Aims The aim of conducting this program is to contribute to the knowledge regarding the role and importance of promotion and scheme for a business. This project will focus on enhancing knowledge regarding these concepts. Different advantages of promotion and schemes will be discussed so as to develop knowledge of the manner business can gain benefit from the use of promotion and scheme. The discussion will be made regarding the promotion and schemes adopted by Pizza Club for meeting the needs of their customers and attracting the potential customers. The focus will be on assembling quality data by applying effective methods or approaches. Literature Review Promotions and schemes are considered as an effective approach for advertising the products or services. Promotions and schemes act as the type of marketing communication which is being used by the businesses for the purpose of informing the targeted audience of the products or services. The reason behind adopting promotions and schemes by the business is to enhance the awareness among the customers, creation of the interest, generating sales and developing brand loyalty (Familmaleki, et. al., 2015). Promotional strategies form a base for the marketing of the products or services. Promotion and schemes help the business in putting the benefits of the products or services in front of the customers or potential customers. Impact of the promotion and scheme can be seen on the choice of customers or potential customers. Promotions and schemes are being used by the businesses for influencing the targeted audience. Pizza Club is focusing on using effective promotional strategies and scheme s for enhancing the satisfaction level of the customers or potential customers (Giuliana, et. al., 2012). There are various benefits attached to the use of promotions and schemes by the business. These benefits include enhancing customer traffic, providing adequate and appropriate data to the customers or potential customers, enhancing awareness and enhancing profits of the company. Brand awareness among the customers and potential customers need to be spread so as to ensure that the customers are aware of the features of the products or services offered by the company (Szwacka-Mokrzycka, 2013). Effective promotion and schemes will help in identification of the segments in a better manner. Customer traffic can be increased with the use of promotion and schemes. Pizza Club is offering different deals for the different segments of the targeted market for expansion of the area of operation and enhancing the performance. Increase in the customer base results in a rise in the sales of the business and profits. Profitability and success chances of the business are based on the promotional stra tegies or schemes adopted by the business (Mahmud, et. al., 2014). For competing in the competitive environment, there is a need to use effective approaches or strategies. Promotion and schemes enhance the capability of the business to deal with the increasing competition in the environment, business is operating in. gaining a competitive position in the market is essential as it determines the chances of growth and success of the business. Promotion and scheme is an effective approach for enhancing the speed of acceptance of the products or services offered. For enhancing customer retention regarding the products or services, promotion and schemes need to be formulated and implemented. Customers will be able to compare the products with the other products. The primary motive behind using promotion and scheme is to advertise the products offered by the company. Schemes are prepared on the basis of the targeted market to whom company wants to attract (Ansari, 2011). Pizza Club is operating effectively by offering quality products to the customers which have helped in contributing towards enhanced customer base. Different deals are being offered by Pizza Club as a part of promotion and schemes for advertising the products offered. These different deals offered by Pizza Club include party special, students special, clubs special, friends special, managers special and lunch special. These deals include attractive offers which attract the customers towards Pizza Club (Pizza Club, 2018). Pizza club is making changes in these deals as per the need or occasions. These schemes offered by Pizza Club has helped it in dealing with the increasing competition in a better manner. Effective promotional strategies or schemes opted by the business helps in attaining long-term success and profitability of the business. Promotions and schemes help in informing the customers regarding the existence of the company (Ghafran, 2014). Pizza Club is using online promotional strategies for offering the deals or schemes using online medium for reaching the potential customers and attracting them. Use of online promotional strategy has encouraged Pizza Club in serving a large number of customers. A competitive advantage has been provided by these promotions and schemes to Pizza Club which has helped in performing better than the competitors. Impact of the promotion and schemes adopted by Pizza Club can be seen on the customer base of the business, awareness in the society regarding the Pizza Club and products offered by it, enhancing the traffic on the online sites of the Pizza Club and increased sales and profits of the business (Katchova Woods, 2011). Thus, from the above discussion, it can be summarized that Pizza Club is using promotion and schemes for grabbing the opportunity available in the competitive environment. These promotional strategies and schemes have helped Pizza Club in coping with the competitors and attracting the customers towards the business. Project Approaches Research methods: numerous methods or approaches are available which have been evaluated for the purpose of assembling the required data for the project. Qualitative research method has been considered for the accumulation of the secondary data with the help of internet sources. Qualitative research method will ensure that data related to the aspects attached to the topic of the project is collected for developing knowledge of these aspects (Ritchie, et. al., 2013). Secondary data will ensure the reliability of the data assembled for the project. Secondary data is reliable as the data is already collected by the other researchers (Creswell, 2013). Internet sources issued after the year 2010 will be analyzed and used for the accumulation of the required data. Analysis of the data will be done by using random sampling technique so as to select the samples. An action plan has been formed which will work as a base for the activities of the project. Every activity will be conducted accord ing to the action plan prepared. Justification of the project: this project has been executed for gaining knowledge of the promotions and schemes used by Pizza Club for attracting the customers. Different promotions and schemes are used by the organizations for the advertisement and marketing of the business. For the purpose of maintaining the reliability of the project, quality data has been assembled with the use of different methods or sources. Ethical considerations: the term ethics is an essential aspect which guides the activities of the project in the right direction by considering the interest of others. Few ethical considerations have been considered while executing the project. These ethical considerations include unbiasedness, confidentiality, honesty, and integrity. Project Management Serial no. Activities Initiation date Duration (days) Completion date A) Choosing the topic for the program 28 January 2018 1 28 January 2018 B) Constructing plans for outlining the path for the program 29 January 2018 3 31 January 2018 C) Execution of the plans 01 February 2018 7 07 February 2018 D) Assembling of the required data using different methods of data assembling 08 February 2018 5 12 February 2018 E) Analysis of the assembled data using different methods 13 February 2018 4 16 February 2018 F) Conclusion and recommendations 17 February 2018 2 18 February 2018 Resources Different resources are required for the execution of the program and ensuring that the data is assembled for presenting data regarding the aspects of the project. These resources required for the project include human resource, knowledge, finance and time. These resources will be used for assembling quality data for meeting the objectives of the project. References Ansari, S. (2011). The effect of sales promotion on consumer interest to purchase in IKCO automotive company. Journal of knowledge management, economics and information technology. Creswell, J.W. (2013). Qualitative Inquiry and Research Design: Choosing among Five Approaches. Sage. Familmaleki, M., Aghighi, A. Hamidi, K. (2015). Analyzing the Influence of Sales Promotion on Customer Purchasing Behavior. Int J Econ Manag Science, 4: 243. Ghafran, A. M. (2014). The promotional tools and situational factors impact on consumer buying behaviour and sales promotion. Journal of Public Administration and Governance, 4(2). Giuliana, I., Alexandre, I., Pozzani, V. C., Murillo, B. P. G. (2012). Influence of Discount Price Announcements on Consumers Behavior. Evaluated in double blind review. Jin-Woo, P., Yu-Jin, C. Woo-Choon, M. (2013). Investigating the effects of sales promotions on customer behavioral intentions at duty-free shops: An Incheon International Airport case study. Journal of Airline and Airport Management, 3: 18-30. Katchova, A. L. Woods, T. A. (2011). Local Food Procurement and Promotion Strategies of Food Cooperatives. University of Kentucky. Mahmud, I., Mohammad S. A. Sultan, F. (2014). The Impact of Promotional Mix Elements on Consumers Purchasing Decisions. International Business and Management, 8: 143-151. Pizza Club. (2018). [Online] Deals. Accessed on: 29 January 2018. Available at: https://pizzaclub.co.nz/auckland-cbd/deals/ Ritchie, J., Lewis, J., Nicholls, C. M. Ormston, R. (2013). Qualitative Research Practice A Guide For Social Science Students And Researchers. SAGE. Szwacka-Mokrzycka, J. (2013). Typology of Marketing Strategies for Companies of Food Industry. Polityki Europejskie, Finanse I Marketing, 10(59).