Costco wholesale corporation (Marketing Mix 7P's) Essay

Costco wholesale corporation (Marketing Mix 7P's) - Essay Example The study consists of 7Ps of Costco Wholesale Corporation. So that this will helps to analysis price, place, promotion, product, people, process and physical evidence of Costco Wholesale Corporation.   1.2 PRODUCT DESCRIPTION:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Costco Wholesale Corporation offers various categories of products to its consumers. So that the product is useful to both wholesalers as well as those who want the product for their private use.   Members of the Costco Wholesale Corporation can also shop for personal brand Kirkland brand name goods, designed to be of equivalent or superior quality than nationwide brand names. Such product includes coffee, cookies, luggage, detergent, juice, appliances, tires house ware items etc. Various â€Å"Categories of the Costco products include groceries, candy, appliances, television and media, automotive supplies, tires, toys, hardware, sporting goods, jewellery, watches, cameras, books, house wares, apparel, healt h and beauty aids, tobacco, furniture, office supplies and office equipment. Costco is known for carrying top quality national and regional brands, with 100% satisfaction guaranteed, at prices consistently below traditional wholesale or retail outlets† (Company profile, 2010). ... Other than differentiating the product offered by the Costco Wholesale Corporation from its competitors, this procedure should guarantee that the product is different from every other goods the business offers. â€Å"The challenge company’s face in creating product differentiation is to come up with a strategy which not only creates value for buyers, but also makes it difficult for rival companies to emulate. Whatever the company does to achieve this can be termed as a product differentiation strategy† (Product Differentiation, 2011). A flourishing product differentiation policy will shift the rivalry of the manufactured goods from cost to other non-price features. This assists the business to reinforce its position in the marketplace to enlarge in trades and the direct result of a high-quality product discrimination approach and implementation. 1.3 PROMOTIONAL STRATEGY:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Promotion of warehouse products represents the various view of communication in the marketing activity. Promotion in the case of service is different from the promotion activity of the product. It helps to generate positive as well as negative reaction about the product. â€Å"Promotion includes advertising, public relations, sales promotion and personal selling† (Lamb., Hair & McDaniel, 2009. pg 47). Costco Wholesale Corporation is mainly promoted through Publish Medias, TV, broadcasting, internet, leisure program etc†¦ Publish Medias comprise ad in news term paper, magazine etc. These ad provide the various information regarding the type of product with there prices. Promotion through the T V media consists of the ad through different state and global channel. Promotion of the product offered